Our Content Strategy: We communicate mountain aesthetics, cottage-core for these two weeks.
| Funnel Step | Funnel Activity | Area of focus | Current State | 14 dayNorth Star |
|---|---|---|---|---|
| Awareness | trending reels, engagement, posts | instagram, Twitter | 100 followers/ 100 impression | 500+ followers/ 5000+ impressions |
| Discovery | Page, Website, Listing Platforms | Airbnb, Website | ||
| Evaluation | Reviews, Offering, Reposts | |||
| Conversion | Listing Platform, Website | |||
| Repeat | Guest Comms | |||
| Advocate | Reward with |