Metrics

Reel Impressions: 3,316

Reels Interactions: 118 [likes+comments]

Posts Interactions : 196 [likes + comments]

Accounts reached in the last 30 days: 101**:**

Identity: A farm stay with its spotlight being the sunsets in the middle of a Buddhist sherpa community, with Kanchenjunga in the background.

Target Audience: (23-35) Travelers, looking to stay with the OG community, wants serendipity, loves to explore the hills of NE, interested in the Northeastern culture.

Competitors: Homestays around Darjeeling

Content Performance:

• Airbnb:

1. Need a picture of the host and a message associated to create brand identity and trust
   • Human Profile Pic: This could be ai generate on a mood of leisure
     • From Prompts
2. Better pictures with views & Food ( local cuisines )
   1. Hire Abhishek Murmur for this
3. Contact people and nudge them for reviews through e-mails
   1. A reviews funnel
4. Increase response rate to 90% by end of 3 months.
   1. Yes
5. The rating number is good but need to increase the count.

• Google:

Presence is connected with airbnb